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Will Payne

Will is an experienced journalist with a passion for cruise and travel writing. He began his career as a local reporter with KM Media Group before landing his first role as a travel trade journalist with TTG Media in 2021. In 2023, Will joined Cruise Trade News and World of Cruising as deputy editor, before being named editor of Cruise Trade News in June 2025. During his time as journalist, Will has honed his investigatory and news gathering skills and lead CTN to being named Trade Publication of the Year at the 2025 Travel Media Awards.

Articles by Will

1 min read

Swan Hellenic reports strongest-ever revenue month as polar demand soars

Swan Hellenic has posted its strongest operational month on record following a spike in demand for polar expeditions driven by returning customers

Ep. 37

How to sell: Crystal Cruises

In the latest instalment of the Cruise Corner’s How to Sell series, Crystal Cruises vice president of trade sales UK and EMEA Luke Smith reveals his three top tips for travel agents looking to boost their ultra-luxury sales with the brand.

Ep. 36

How Crystal is spearheading the ultra-luxury evolution

“What does the next chapter look like for Crystal Cruises?

1 min read

Cruise leader calls for action as graduate job market stalls

A cruise industry leader has urged the UK government to do more to support entry-level jobs after graduate vacancies fell to their lowest level on record

1 min read

Royal hosts hundred of agents on record-breaking Seminar at Sea

Nearly 200 travel agents from across the UK and Ireland boarded Legend of the Seas this week for Royal Caribbean International’s biggest-ever Seminar at Sea

1 min read

SeaDream reveals expanded UK and Ireland yacht visit programme

SeaDream Yacht Club is looking to boost its relations with the UK and Irish trade with an expanded programme of nine yacht visits aboard SeaDream II in August and September

1 min read

MSC pulls World Europa's winter 27/28 Middle East deployment

MSC Cruises has cancelled MSC World Europa's winter 2027/2028 season in the Middle East

2 mins read

Help guests escape to the Caribbean in 2027 with NCL

Sponsored by Norwegian Cruise Line (NCL) Give your customers even more reason to escape to the white sands of the Caribbean next year by pairing them with Norwegian Cruise Line (NCL)

1 min read

Virgin Voyages records biggest-ever revenue day

Virgin Voyages has posted the biggest revenue day in its history, surpassing its previous record set during Black Friday 2025